The inaugural Sex Awards show, sponsored by AVN Media Network and X3Sixty Network, took place October 9 at the Avalon theater in Hollywood. The first-ever fan-voted awards show to receive national television exposure, the event will be broadcast in January 2014. Hundreds of adult stars and industry powerhouses attended the show. The show was sponsored by HotMovies.com, Baci Lingerie, CougarLife.com, OVO and Vivid Cabaret.