Andrew Christian Taps BangBangBoys Models
The underwear designer will feature the models in his summer ad campaign.
By: G. Zisk Rice
Posted: 05/07/2008
RIO DE JANEIRO - Popular underwear designer
Andrew Christian will feature
BangBangBoys models Bire, and twins Gio and Dio in advertising for his new
summer collection . (Yes, evidently underwear has seasons, too.)
"After my last trip to South America, Andrew called me and asked if he could use my models for his next campaign," said BangBangBoys honcho Gavin Lowe. "I ended up giving him my models and even my photographer for the photo shoot in Rio."
Lowe said Christian is not the first designer to call on him for help.
"When I first started BangBangBoys, I shot my models wearing AussieBum," he said. "Then the owners came to me and told me they loved what I was doing for them, so they started sending me free underwear and swimsuits. After a few months, they asked me to help them with their brand in South America and the USA, so they hired me to do that.
"After that, other companies contacted me, and everybody really liked what I did for their brands. It was a different way to market the brands without associating themselves with porn. I got approached by other companies like Rufskin, N2N, Andrew Christian, Ginch Gonch and a few others. It's kind of cool to have all those big designers come to me for help."