E-NTERTAINMENT, HEIDI STYLE

Former Hollywood Madam Heidi Fleiss has signed a deal with Internet Entertainment Group president Seth Warshavsky to produce www.heidifleiss.com. The launch date is expected to be announced very shortly, IEG says.

Fleiss isn't exactly a stranger to the Web - she launched www.heidiwear.net last fall, after her release from prison. In fact, the HeidiWear site now has an announcement that, coming soon, will be "an adult Web site that will deliver the ultimate in online entertainment."

Warshavsky tells Entertainment Wire that heidifleiss.com will launch with a "revealing, personal interview" with Fleiss by celebrity journalist Chaunce Hayden.

IEG is notorious for several things, from the infamous Pamela Anderson/Tommy Lee nude video and the nude photographs of pre-fame Dr. Laura Schlessinger to battles including former clublove.com workers accusing IEG of maintaining less than sanitary conditions and other accusations involving alleged financial improprieties on Warshavsky's part.

And Fleiss could end up as a role player in the breach in another somewhat high profile prostitution case - Jody (Babydol) Gibson, now on trial. After she was arrested last fall, investigators speculated that some of Gibson's better-heeled clients might also have been one-time clients of Fleiss.