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Sex.com Partners With Playboy

By: Todd Lewis

Posted: 10/10/2006

Escom LLC, the owner of Sex.com, announced a distribution deal in which the site will become a premier adult destination for broadband premium services. The agreement calls for the Playboy Entertainment Group to power the Sex.com website, providing content options that include a wide array of erotic programming and interactive elements that allow for social networking between consenting adults.

The suite of premium broadband offerings will include Playboy TV Jukebox , ClubJenna , Naughty Amateur Home Videos, and Spice VOD.

“Sex.com is the most sought-after and powerful domain name on the Internet,” says Jay Janarthanan, chief technical officer of Escom. “After fielding partnership discussions and strategic opportunities from almost everyone interested in adult content, it became clear that we wanted to build Sex.com with Playboy, as they are unequivocally the premier provider of entertainment programming for adults. With their broadband platform and range of offerings, we are excited about this partnership and the opportunity to provide premium content. And, given Playboy’s commitment to operating their business in a socially responsible manner, we could not think of a more trusted partner.”

“We are committed to offering the best entertainment and lifestyle offerings for adults across all platforms,” says Michael Sprouse, senior vice president of marketing for the Playboy Entertainment Group. “[We] are delighted to expand the reach of our broadband offerings by partnering with Sex.com.”

Escom purchased Sex.com from Gary Kremen in January for an undisclosed sum—rumored to between $12-$14 million.