Hot House, Maleflixxx Enter Digital Partnership
Network to handle studio’s digital distribution.
By: Bianca Fox
Posted: 11/13/2007
SAN FRANCISCO - Under a partnership announced Tuesday, Maleflixxx will distribute the Hot House Entertainment catalog
through all digital distribution channels, including online video on demand,
TV, mobile and IPTV.
Hot
House Entertainment President Steven Scarborough said Maleflixxx also will
provide content management, marketing, legal, business development and
technical support.
As
video on demand becomes increasingly prominent in the marketplace, he said, "it
is vital that we have a solid digital strategy and experienced partners who can
help us maximize every opportunity available."
"It
is a great partnership for us," he said. "We can keep our focus on producing
the world's best content and have confidence in knowing that there is a large
team of digital specialists supporting us to find markets for that content. ... We
are confident in the business acumen of the Maleflixxx team to represent us in
this arena."
The deal builds on a years-long relationship
in which Maleflixxx has marketed Hot House movies through its global network
and provided a VOD-theater platform, said Eric Johnson, president of Sureflix
Digital Distribution, which owns and operates Maleflixxx.
"We are very proud to be expanding our
partnership with Hot House to find even more ways to increase their visibility
and market penetration," he said.