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Hot House, Maleflixxx Enter Digital Partnership

By: Bianca Fox

Posted: 11/13/2007

SAN FRANCISCO - Under a partnership announced Tuesday, Maleflixxx will distribute the Hot House Entertainment catalog through all digital distribution channels, including online video on demand, TV, mobile and IPTV.

 

Hot House Entertainment President Steven Scarborough said Maleflixxx also will provide content management, marketing, legal, business development and technical support.

 

As video on demand becomes increasingly prominent in the marketplace, he said, "it is vital that we have a solid digital strategy and experienced partners who can help us maximize every opportunity available."

 

"It is a great partnership for us," he said. "We can keep our focus on producing the world's best content and have confidence in knowing that there is a large team of digital specialists supporting us to find markets for that content. ... We are confident in the business acumen of the Maleflixxx team to represent us in this arena."

 

The deal builds on a years-long relationship in which Maleflixxx has marketed Hot House movies through its global network and provided a VOD-theater platform, said Eric Johnson, president of Sureflix Digital Distribution, which owns and operates Maleflixxx.

 

"We are very proud to be expanding our partnership with Hot House to find even more ways to increase their visibility and market penetration," he said.