Oversee Joins Forces With Moniker
Move is Oversee's second major acquisition in less than a year.
By: Sherri L. Shaulis
Posted: 01/03/2008
LOS ANGELES
- In an email blast to customers Thursday morning, online marketing solutions
company
Oversee said it had acquired
Moniker and its program
TrafficClub.
Oversee also is the parent
company of SnapNames.
Representatives of all three
companies assured customers that "the combination of services and capabilities
by Oversee, SnapNames and Moniker bring all customers a menu of services that
support needs throughout the life cycle of a domain name, including
procurement, monetization and sales."
Terms of the deal were not
disclosed, but Moniker representatives said the company was acquired in a "100
percent purchase" from its former parent company, Seevast.
Moniker, which is based in Pompano Beach, Fla.,
is a leading provider of domain asset management services and is known for its auctions
of domain names at events like Targeted Traffic and Internext.
Oversee has two primary
divisions: Oversee Domain Services and Oversee Marketing Services. In June
2007, Oversee acquired SnapNames, which is considered one of the largest online
auction houses for expired and deleting domain names.
Monte Cahn, president and
co-founder of Moniker, said the company will remain in Florida and he will continue to lead
operations. He said he also will take an advisory role within the overall
company to help integrate the services of Moniker, Oversee and SnapNames.
"This is not a takeover," he
said. "This is more a joining of industry leaders.
"It was a combination of the
companies looking for a more synergistic fit. We are each a leader in our
individual fields ... and we will be able to integrate a lot of services and
expand our organization."
Officials from Oversee were
not immediately available for comment.
Oversee also owns DomainSponsor.com, one of the largest
domain-parking sites, and sponsors the Domain Fest Global conferences held
several times each year throughout the world.
Domain Fest Global has
competed with Target Traffic events, but representatives of Oversee and Moniker
said all of the companies will work to benefit buyers and sellers at both
events.
With the companies joining
forces, Cahn said, it "will be a one-stop shop for domain asset management
services."
Moniker will still handle the
live and online silent auction at Internext, the annual AVN Online event to be held Jan. 13-15 at The Palms Casino Resort
in Las Vegas.
The online silent auction will feature 2,000 domain names, and the live auction
will feature more than 200. The auctions are set for 4-7 p.m. Tuesday, Jan. 15.
Visit Internext-Expo.com for more
information on Internext.
For complete updates on the
online and live domain auctions, visit MarketplacePro.Moniker.com/Auction/Index.html.
