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Pink Visual Celebrates 'MILF Month'

Posted: 04/29/2008

VAN NUYS, Calif. - Pink Visual has announced an online promo campaign celebrating May as "MILF  month."

Consumers will receive a 10% discount on all Pink Visual MILF titles by entering the promo code MILFMONTH at pinkvisual.com. The campaign also features video promos and softcore trailers running on Vavoom, discounts for distributors and retailers on MILF orders, MILF bundles and grab bags, and MILF posters for retailers to hang in their stores.

"We thought MILF Month would be a fun and creative spin on a holiday that isn't usually celebrated in the adult industry," said Kim Kysar, distribution operations manager for Pink Visual. "MILFs are wonderful, and such a huge part of our industry right now. It seemed like the perfect opportunity to acknowledge them by offering discounts on our MILF DVDs for consumers, retailers, and distributors."

The month-long promo is one of the first campaigns from Pink Visual targeting retailers, distributors, and consumers.

"In the past, our sales and promotions have been focused on distributors. This time we decided to reach out to retailers, distributors, and to the end consumer, by combining direct to consumer advertising online, in addition to wholesaler discounts on MILF titles," explains Kim. "The end goal is to help generate brand awareness and recognition with the end consumer, and ultimately help to drive traffic into the retail stores."

For sales inquiries, contact Kim Kysar via email at Kim@pinkvisual.com or call her directly at 1.866.360.PINK.