Precious Productions Plans Changes Over Summer

Precious Productions is taking advantage of the traditional summer slump that hits the adult industry by using the time to unroll some new packaging and introduce some new lines in order to better position themselves for the fall upswing in an ever more competitive market.

Starting with the July release of Busty Beauty #7, all Precious Productions DVD covers will use foil. The new packaging will only be used on DVDs, a decision based on the shrinking VHS market.

"We've been listening to different people say different numbers in terms of their percentage of DVD sales, but ours actually have surpassed the 50 percent point," Precious president Rob Feig, aka Rob King, told AVN.com." We decided that it wouldn't be prudent to spend that kind of money on the box covers for VHS since we don't even know what the VHS market will be like by the time the titles come out."

Precious Productions will be concentrating on continuing and adding lines with black, interracial, Latin, big boob, teen and hardcore anal themes. While Precious has released plenty of interracial titles, the new black line, no yet titled, will be their first. Feig expects that the adult production company will no longer do one-shot releases

Another change will be the extension of their videos to 100 minutes in length. "It seems 75 to 90 minutes used to be the standard, but now everyone is going with longer lengths. We're just trying to be competitive," Feig said.