DreamNex Launches Dating Service
French company expands its reach.
By: Bianca Fox
Posted: 07/26/2007
PARIS - DreamNex,
a French e-commerce company, on Monday launched dating service SexyAvenue. The service
includes Dial-Messenger, new instant-messaging software designed specifically
for online dating.
According to DreamNex, using
instant-messaging software made for the site's dating service offers
advantages. Dial-Messenger is user-friendly and allows instant dialogue with
all connected users, and it offers the instant-messaging functions with which Internet
users are familiar. Users also can remain connected without having to stay on
the website. And users' photographs can only be viewed by other users they have
authorized. Therefore, users make initial contact without photos, which favors fair
dating chances because it keeps interest from being drawn by only the best
photographs.
DreamNex aims to offer fun,
commitment-free dating in a moderated and monitored environment. Each user is
validated before being given access, chats are monitored and warnings identify
any suspicious use. Users can indicate whether they're looking for fun or love
by the types of photos they add to their profiles; private albums can be viewed
only by invitation.
SexyAvenue's audience already
engages in more than 20 million visits per month, a DreamNex representative
said Within its first month, the site had the fourth-largest audience in France's
online-dating sector.
"The introduction of a dating
service on SexyAvenue confirms our strategy of launching complementary
activities offering strong potential," said DreamNex founder, chairman and
Chief Executive Officer Patrice Macar. "This buoyant sector presents clear
potential for growth, and we intend to capitalize on this trend by taking an
innovative approach tailored to our audience. Our aim is clear: to establish
ourselves rapidly as a market leader in adult dating services."
SexyAvenue originally
launched in February 2000 as a sleek, up-market destination dedicated to the
sale of adult products and distribution of adult content.
According to Macar, DreamNex
generated revenues of €34 million and operating income of €5 million in 2006.
