VIDEOmovement Taps into Online-Video Advertising
First online video advertising site incorporates Web 2.0 technology
By: Jed Nottingham
Posted: 05/25/2007
NEW YORK -
VIDEOmovement, the
world’s first online video advertising network, was launched
at the American Association of Advertising Agencies
conference in Las Vegas and has been quite successful,
according to its property owner ICMediaDirect.
"It’s been a runaway success thus far, surpassing even the
most optimistic hopes of its founders," a company statement
read. "Advertisers will be able to give more control,
creativity, and effectiveness to online messaging than ever
before with VIDEOmovement."
"Advertisers benefit from VIDEOmovement’s network, which
includes properties such as Vindie and YourStashBox," the
company statement read. "Configured to incorporate Web 2.0
functionality, VIDEOmovement uses community building and
video sharing to attract almost endless amounts of [Internet]
traffic."
Advertisers can join VIDEOmovement’s network through channel
sponsorship, social-networking advertising, interactive
contests, product placement, and advertising channels.
The company said studies indicate that one-third of
Americans view online video at least once a month. Some polls
also indicate that as many as 90 percent of viewers do not
mind seeing online video ads before content.
