CherrySauce Adds Mobile Advertising
By: Jed Nottingham
Posted: 03/08/2006
CherrySauce and MobVision have combined to offer a platform for companies who want to drive adult traffic in the D2C space.
The addition of MobVision allows CherrySauce's TotalD2CMobile to have comprehensive capabilities in the mobile adult sector, covering every aspect from content, technology, infrastructure, and billing to marketing and delivery, said Julia Dimambro, marketing director for CherrySauce. With the addition of MobVision's Adultmoda mobile marketing service, it also lets advertisers drive traffic to their sites via banner ads, static banners, and text links, she added.
"The success of TotalD2Cmobile is the combination of our mobile erotic market expertise and experience combined with the marketing power and potential of our clients," said Dimambro.
"CherrySauce has been in the D2C market since 2003 and it has developed very quickly. Keyword bidding and search-engine channels can quickly become monopolized by a few players—which weakens the consumers' choice and diversity," she continued. "The operators are playing a dangerous game in terms of the long-term financial benefits within this space. However, we see a fresh, innovative and creative marketing environment being created with the Adultmoda service and MobVision's mobile adult expertise."
Clients of the TotalD2Cmobile service already include Private Media Group, MobVision and CandyWall (4D Telecom).
