Z-93 FM, Tyler Hope Hold Breast-Cancer Drive
Campaign includes raffles, donations to charities.
By: Nate Johnson
Posted: 10/31/2007
BURBANK, Calif. - Dayton, Ohio-based radio station Z-93 FM has launched a Breast Cancer
Awareness Month promotion with adult-novelty manufacturer Tyler Hope, which had announced
plans for campaigns with radio stations to raise funds and awareness throughout
the month.
Z-93 held raffles for 10 donated Tyler Hope bears and
massage-oil candles from Oct. 22-31. Through November, Tyler Hope will donate 5
percent of all online bear sales from the Dayton
marketplace to the Ohio
chapters of leading cancer charities.
Additional Tyler Hope bears and massage-oil candles were
made available to Z-93's lingerie and adult-novelty shop advertisers at a
wholesale price of $35 for each bear and candle. The offer was made to
encourage participation in an expanded dollar-matching charity program. For
each bear and candle sold to the shops, Tyler Hope donated 5 percent of
proceeds to cancer charities in Z-93's name and donated an additional 15 bears
for Z-93 to use in future charity promotions.
"It's said that if everyone in the country donated only 5
percent of their income to charity, we'd abolish poverty, famine and disease in
a few short years," said Z-93 personality Scott Mallory. "The fact that Tyler
Hope Pets is actually doing that is commendable, and it's a pleasure for Z-93
to be working with such a philanthropic company."
Tyler Hope CEO Kirk Salvador said that when he assumed the
position at the beginning of 2007, his aim was to combine his business with his
passion for charity work.
"One of the reasons I'm doing this is personal experience
with breast cancer in my family," he said. "I've seen dramatic efforts of how
devastating breast cancer can be to a family, but also how much hope and
comfort research and awareness can bring."
In July, Tyler Hope donated 200 bears for a domestic-abuse
charity function at the Playboy
Mansion. Each month, Tyler Hope's Pets chooses and highlights an
organization for its work toward improving women's health and well-being.
In addition to Z-93's campaign with Tyler Hope, on-air
personalities Mallory and Campy joined listeners on Oct. 18 to pin ribbons on
bras and hang them on the Riverside-Monument
Bridge. The station had
collected bras for the event and assembled them at a party.
Radio stations wishing to participate in Tyler Hope's
charity promotions can contact Kirk Salvador at ksalvador@tylerhope.com.
