Novelty

Boy Butter Makes Lubricant History

By: Boots Bryant

Posted: 06/27/2008

NEW YORK - BBL, LLC, the manufacturer of Boy Butter and Lucky Lubricants is launching the first ever gay personal lubricant television advertisement on Monday, June 30. The 30-second spot is set to air on the Bravo network and is said to reach approximately 330,000 households in the Los Angeles area.

 

BBL, LLC, president and founder, Eyal Feldman, told AVN Novelty Business the commercial is actually two 15-second spots back to back. The first spot is for Boy Butter Personal Lubricants, the best-selling cream lubricant popular in the gay market, and the second is for the female-targeted Lucky Personal Lubricant, a doctor recommended line.

 

"Bravo is the perfect channel for these commercials and the best platform for a little bit of gay TV history," Feldman said. "With shows like Kathy Griffin's My Life on the D-List and Project Runway, gay and women-friendly programming like these are absolutely perfect for spreading the word to my target demographic groups."

 

Feldman has also made the commercials available for viewing on YouTube.

 

For additional information and images of the BBL, LLC, family of lubricants, visit BoyButter.com or LuckyLubes.com.