Novelty

Vale Enterprises Pitches to Adult Novelty Market

By: Adrian Peterson

Posted: 07/22/2008

DENVER - They sell over 50,000 units a year. Since 1989, they have sold to a slew of adult retailers, smoke shops, and health foods. In 1992, they became the first detox brand sold in all 50 states. However, until this week, Vale Enterprises had never been to a show like the AVN Novelty Expo before.

 

"We learned a lot about what we should be doing and realized adult is the best new market," said Sean Haley, sales manager for Vale Enterprises, a manufacturer of premium detoxification products that assist the body's natural detox system in neutralizing and eliminating unwanted, unhealthy toxins. "The margins are very good, and our products give a base of business and revenue that few products out there do."

 

Company owner Bill Smart said that Vale has customers in Georgia (Starship Enterprises) that do over $1 million in sales each year on his products alone, and that, respectively, Vale has seen 11 percent growth on their end within the last year.

 

"Consumers that need this product need it again and again for detoxification," Haley said. "It keeps buyers coming back and repeatedly brings people in throughout the year. Then, through traffic, they sell other products they have in their stores."

 

"This is a product that pays the rent for most stores," Self aptly ended.