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Samantha Lewis


Samantha Lewis



BIOGRAPHY

Samantha Lewis is president and CEO of Digital Playground.  She is charged with executive oversight of company operations and leads the sales, marketing and publicity teams, driving the company's digital strategy, business, content, creative, promotional and distribution efforts.  Samantha also oversees business development and is focused on strengthening connections with existing customers and developing a more comprehensive set of opportunities for Digital Playground properties and talent on multiple platforms.

Digital Playground created the Virtual SexTM property and successfully registered its trademark.  An industry first, Virtual SexTM became one of the most visible properties within the adult arena.  Samantha has continued to grow the brand into one of the largest-selling series in the genre. 

With a strong commitment to consumer choice, Samantha has expanded the consumer experience by adding Blu-rayTM, HD DVDTM, iPodTM, broadcast, Internet, mobile and other digital media selections to Digital Playground titles and properties, in addition to a number of innovative opportunities, that include the new broadband service, IPTV.

An award-winning producer, Samantha produces all of Digital Playground's films, lending a refreshing and favorable female perspective to all productions, raising the overall production value.  Her titles are among the most celebrated in the adult industry and include the epic features, Pirates and Island Fever.  Her next production, Pirates II: Stagnetti's Revenge begins production in early 2008.

An industry innovator, Samantha brilliantly forecasts consumer trends, consistently breaks down industry barriers, thus crossing her Digital Playground brand into the mainstream forum, and undeniably cultivates her talent into the genre's most recognized, demanded, and highest billed performers in the world. 

XBIZ named her Businesswoman of the Year in 2007 and included her Digital Playground studio in XBIZ Video's Top 50 Newsmakers of 2007.  With Samantha Lewis at the helm, Digital Playground, its talent and films have received a record-breaking number of awards and accolades including, Studio of the Year, Crossover Star of the Year, Starlet of the Year, Best Renting and Best Selling Title, Best Overall Marketing Campaign / Company Image.


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