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Steve Hirsch


Steve Hirsch



BIOGRAPHY

Vivid was founded in 1984 by Steven Hirsch , a creative visionary who saw the potential for a company to grow beyond the confines of the adult entertainment industry, and David James, an industry veteran with extensive international experience. They were later joined by a third co-chairman, Bill Asher, a Dartmouth College graduate with an MBA from USC, who has engineered the company's recent financial success through a series of dramatic transactions and alliances. The three are co-chairmen of the company.

Early on, Steve Hirsch differentiated Vivid in a crowded market by developing the “Vivid Girl ” concept, which revived the Hollywood studio system of signing the most beautiful and talented adult stars to exclusive contracts. He also created glamorous cover girl packaging for the video box covers, making them suitable for display in mass-market retail stores. He made the faces of Vivid Girls familiar through billboards in high traffic venues such as Sunset Boulevard and extended the brand name through advertising and product licensing.

Further image-building programs include a 13-episode half hour reality TV series that aired on stations internationally and on Playboy TV as “Vivid Valley”. In addition to the hardcover book publishing program with HarperCollins, other publishing ventures include a series of "Vivid Comix" and graphic novels with edgy Avatar Press, and a series of erotic novels from Thunder’s Mouth Press. Vivid has licensed its brand name for condoms, virility supplements, action figures, fine art, cigars, high performance wheels and many other products, all of which are cross-promoted with Vivid's DVDs, Internet sites and through other marketing programs.

Co-chairman Bill Asher developed the financial strategy to maximize these diverse revenue streams. Among his major achievements was creation of three powerful Vivid pay-per-view channels that reached more than 40 million households. He later negotiated their sale to Playboy Enterprises along with a long-term output deal assuring that Vivid films will be seen on Playboy TV for years to come. Vivid retains international rights and has negotiated deals with top broadcasters and distributors around the world.

www.vivid.com

 

 

 


Related Content:

A Night With the Adult Industry at USC
Steven Hirsch Pens New HuffPo Column
Axel Braun's 'Superman v Spider-Man' Parody on YouTube
Anti-Measure B Meeting Draws 100+ Industry Supporters
Funny or Die Enlists Vivid to Lampoon Measure B
Vivid's Steven Hirsch Revives L.A. Condom Measure Fight
Industry Representatives File Suit Against Measure B
Fire at Vivid Building
FSC Summit Puts Industry Issues in Perspective
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Vivid Launches Vivid Touch for iPhone, iPad
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Vivid to Octomom: Your Worth Ain't What It Was
Porn: Now a Totally Legit Career Choice
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Steve Hirsch Waxes Patriotic for 'Leveled' Magazine
Andrew 'Spider-Man' Garfield Watched Vivid Parody for Inspiration
Vivid Pitches 'The Trouble With Harry'
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AHF OK'd to File Motion to Dismiss Vivid's Measure B Lawsuit
Abraham to ET: Thought Deen Would 'Protect Me and My Privacy'
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Is Porn Dead in LA? Fox News Thinks So—As Does Ron Jeremy
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Vivid Offers Farrah Abraham $1 Mil to Prove Her 'Lies'
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Vivid Radio to Launch on SiriusXM Channel 102
Steve Hirsch Makes Play for Newly-Single Courtney Stodden
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Steven Hirsch Tapped to Deliver Keynote at AEE
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Vivid Moves Ahead with ‘Brittney Jones Confidential’ Distribution
Vivid Names Top 10 Celebrity Sex Tape Wish List for 2011
Steve Hirsch Paints Bright Horizon at AEE Keynote Seminar
Sheen’s Party Girl Kacey Jordan in 2 Sex Scenes on Vivid.com
‘Batman XXX: A XXX Parody’ Now Available on Blu-ray
Vivid Announces It Will Resume Shooting on Monday-UPDATED
Another Day, Another Lie From the Would-Be Condom Police
Steve Hirsch Talks Celeb Sex Tapes on E!
Report: Economy Drives More Women To Sex Work
NY Times Revelation: Fewer Actual Scripts in Porn Today
Cambria: Adult Industry Should Unite In Dealing With OSHA
LukeIsBack—But Fortunately, He Isn't
Vivid to Reward Best Retail Displays for 'Malice in Lalaland'
The Hollywood Reporter Examines Vivid’s Business Model
Vivid Files $1.2M Copyright Infringement Lawsuit Against ICG
Porn Industry Attempts Vivid Embrace of Sheen
Hirsch Offers to Squelch Usher Sex Tape
Vivid Offers 'Pippa' Middleton $5M for One Scene
Private Collector Buys Tupac Sex Tape
PornHub to Rivers, Hirsch: One Mil for a Sex Tape
AVN’s 2012 Adult Entertainment Expo Now Available Online
TMZ Covers the AVNs
Axel Braun's 'Star Wars XXX' Hits the Cyber-Galaxy Today
Vivid Movies Now Available on Roku Set-Top Box
Hirsch, Weinstein Debate Mandatory Condoms on Huffington Post
UPDATE: War on Porn Gets Thumbs Down in MSNBC.com Poll
Steve Hirsch Linked to Melissa Rivers - UPDATED
‘Sex Week’ at Yale Amends Event Following Ban Threat
Vivid Releases ‘Incredible Hulk’ Parody Cover Art
TMZ: Hirsch Reaches Out to Casey Anthony
Pornhub.com Offers Vivid $5M for Kardashian Sex Tape Site
Tupac Shakur Sex Tape Being Shopped
UPDATE: Vivid Offers Non-Sex Job to Amanda Knox
Vivid Signs Allie Haze
Tim Siner Joins Vivid.com as VP of Online Biz Dev
Vivid To HTC America: Stop Using Our Trademark To Sell Phone
Hirsch: Santorum's Porn Stand Is 'Ridiculous And Just Plain Wrong'
‘Star Wars XXX: A Porn Parody’ Wins Eight AVN Awards
'Chuy Bravo, Porn Star' Available Now on Vivid.com
Axel Braun Receives Fourth Consecutive AVN Director of the Year Award
Vivid’s 'Man of Steel XXX: An Axel Braun Parody' Now Online
Steve Hirsch to Deliver Keynote at Gentlemen's Club Owner's Expo
Alex Chance Appears in Reason.TV Video with Vivid’s Hirsch
Hirsch: Hey, GOP, Go Easy on Enforcement Of Pornography Laws
Marilyn Chambers' Daughter to Help Vivid Choose Lead Role
AdultCentro, Vivid Offer Vivid Feeds on AdultCentro Publisher
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Vivid Announces 'Hottest Couples' Celeb Sex Tape Wish List
Vivid Wins Both Fan and Editor's Choice NightMoves Awards

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