Video-sharing community site YouTube has announced plans to share even more with its users and content contributors. The BBC reports that within several months, YouTube will begin sharing ad revenue with producers on its website. The producers will retain the full copyrights to videos they create and post.
YouTube rival Revver and adult website Clips4Sale already introduced a revshare model for users who post videos on their sites.
YouTube also will air short video ads before a user watches a video on the site, company co-founder Chad Hurley told the BBC. Options being explored include a pre-roll ad three seconds in length.
The site also is working on audio-fingerprinting technology to filter copyrighted videos that are not owned by their posters. YouTube previously removed numerous copyrighted clips at the request of major networks and studios.
Just recently, Fox Television served YouTube a subpoena seeking the identity of a poster who uploaded full episodes of TV shows, including the popular drama 24, prior to their broadcast airing.
