If ConsumptionJunction.com chief operating officer Marc Womack seems just a little extra harried for the time being, don't be too hard on him – he's taking on company sales duties until he can find an able replacement for Sean Clarke, who has left "to pursue another job opportunity, and we want to wish him the best of luck," Womack said.
Womack said in a June 6 announcement that, since he founded the Junction and handled the traffic deals before Clarke had come aboard, he isn't figuring on too many problems tending the Junction's clients. He said only that he's made an offer to a one-time Junction salesperson from the company's early days, who left for health reasons but is ready to come back.
But Womack did say the moves mean the end of the Junction's end-of-the-month discounts. "We've managed to train all our customers to only buy ads from us during the last week of every month," he said. "This stops now. It creates an overload of work and high-pressure sales encounters during the last week every month followed by an ad-scheduling frenzy during the first week of the next month. Frankly, it's just not worth the hassle. I'd rather close less deals and have a smoother experience for myself and for our customers. I'm fine with selling 1/2 as much traffic as before because we won't be selling it for less than it's worth to try and hit some arbitrary sales goal."
That doesn't mean Webmasters will make anything less than good profits from the Junction's traffic, he hastened to add. "We base all our pricing off what we can make by sending it to the major affiliate programs," he said. " They're not paying us on cross-sells, email marketing, exit consoles, or member retention. If you've got your own sites with good content, good retention, and you're doing any of the things I just mentioned to maximize your revenue then you'll have no problem turning a profit with our traffic."
