Niche: Porn Stars
Update Frequency: Weekly
The marquee name, the 11-inch tool, the deep filmography — everything about Lexington Steele is big. It’s only right, then, that he chose the massive Porn Star Network as home base for not one but six of his sites, including the LexSteele.com flagship. Lex’s formula is simple: beautiful models and lesser-known talent of ALL races, solid directors and consistently strong production. Just like his DVDs, the site has great “packaging.” Lex — one of the very few black male performers to turn his name into a dominant brand — is a marketing master. The sleek red, white and black home page greets browsers with a minute-long trailer showcasing the best of Mr. Steele and his Mercenary Pictures production house.
Members get nearly 500 videos and more than 40 photosets. Scroll through 21 different series with no-nonsense titles including Heavy Metal, Man Hammer and The Dominators. Like most of PSN’s sites, LS’s search functions are lacking, and the download and streaming options are barebones (many of the older scenes can only be downloaded in parts). But if you like Lex’s work, none of this is likely to slow you down.
Lex keeps a tight grip on the content he releases on the Web, opting to slowly dole out content to consumers who know and want his work. Lex fans will always want more, so this site is bound to disappoint. Rather than just pulling from DVDs on a weekly basis, LS could use daily updates with Web-only content to keep users buzzing about Lex 2.0.